Why use Social Media for Schools?

At Social Media for Schools your school leaders will review and discuss what is great about your school and learn how to communicate this effectively towards the school’s PR goals, using social media. Develop a plan that can be maintained and implemented by the school maximising a following on social media.

A well managed social media strategy will provide your school with the potential to reach an unlimited audience to promote your school at no cost.  Boost the value of your existing marketing through social media.

Smart schools use social media to:

  • Reach new families of potential enrolments
  • Raise the profile of the school
  • Communicate what makes the school unique
  • The advantages of attending the school
  • Attract the best staff

Social Media for Schools consists of 3 parts

Part 1 –  1 hour meeting at your school:

Review of existing:

  • social media,
  • web
  • printed promotions of the school
  • demographic of existing school community
  • demographic of target potential families and staff


Part 2 – 2 hour workshop/facilitated discussion think tank:

  • Define essence of the school
  • Best social media approach to deliver the message of the essence of your school
  • How to use unified language in copy, pictures, video for maximum effect
  • What social media is best for your school
  • What school communication should be delivered by social media vs what school communication should be delivered by internal network
  • Managing comments good & bad
  • Privacy
  • School leaders profile
  • boosting following


Part 3  

Written report of discussions/decisions from workshop/social media plan


Schools in Melbourne metro $1450.00

Regional and interstate schools + travel expenses



email elaine@traintospeak.com

ph       0420 956 072