Can effective marketing improve school PR and increase enrolment?
Term one is crunch time for parents to make the important decision on which secondary school is right for their child. Schools are a flurry of open day preparation, school tours, signs, marketing materials being created and collated. Schools must cut through the noise at this time to express to potential new families what the school really stands for? Marketing materials and processes should provide an authentic experience enabling parents to make an informed decision.
Most schools do not have huge budgets to spend on marketing to increase enrolment. Strategic communication planning in the promotion of the school, the public perception of the school through digital, print and spoken word will give potential families an authentic experience of what the school stands for. When we talk about marketing in the context of schools we are not selling soap powder, we are inviting students and families to buy into a community. The experience is different in each school community. What suits one child can be a terrible fit for another. Being able to accurately articulate this experience to parents is the key to school marketing success.
The following five tips will help improve school PR and increase enrolment.